PARTNER WITH LAUNDRY GUY
We’re building an audience of men who actually do the laundry. If that's your buyer, let's talk.
OUR 5 CORE TRUTHS
These are the beliefs that make Laundry Guy more than a brand. Every piece of content, every product and every partnership should be able to point back to at least one of these.
01 The laundry is the new man cave. We have the evidence.
02 Doing your share isn’t a sacrifice. It’s a champion move.
03 Real men soak delicates. And they’re better for it. That’s right, the delicates.
04 Quality alone time shouldn’t require an excuse. Ours comes with a spin cycle.
05 The best thing you can do for your mental fitness might be in the wash.
THE MOMENT WE EXIST TO CREATE
A man comes up the stairs with freshly folded, clean laundry. He yells:
LAAAAAUNDRY GUUUYYYY!
His family cheers. His partner gives him a kiss that says thank you. His kids see the effort and laugh. That moment, that’s what this brand exists to create.
OUR AUDIENCE
PRIMARY
Male, 35–55. Likely a dad but doesn’t need to be. Relatively stressful life. Trying to meet all the expectations of being a man and most days wondering if he is. He needs his own time but he also knows he needs to contribute and he wants to.
He enjoys a good laugh. If he’s a parent, he loves his kids deeply even though parenting is hard amid everything else life throws at him. He doesn’t always have language for care, rest, or emotional load. But he responds to humour, practicality, and a brand that doesn’t talk down to him.
SECONDARY
His mum or his partner. The send them our videos and nudge him to enter our competitions ‘just because’. They get it immediately. They want him to have this.
30-55
Core age bracket
YOUTUBE
Shorts are the engine
For engagement & comps
HOW WE PARTNER
THE FOUR-STEP LAUNDRY GUY’D
1. Tell us the ask. What are you selling, and to whom? A line or two. We read every one and we reply to every one.
2. We map the fit. If your product belongs in a man cave, we'll show you exactly where it lands — which pillar, which video, what it looks like in the wild.
3. Agree the plan. Who does what, what it costs, what success looks like. On paper, no surprises.
4. We make it. Our gear, our voice, your product doing real work. The stuff our audience already trusts us to be honest about.
A NOTE ON TRUST
When we feature gear, we mean it. "No one paid us to say that. Yet." When someone does pay us, our audience will know because the day we start faking it is the day they stop watching. That's your protection as much as theirs.
WHY DO WE LIST THESE BRANDS?
Because they live in Phil’s laundry. They were hand picked for their quality, reliability and each brand will feature in our videos.
shall we?
There are opportunities to partner quarterly ‘whole of laundry’ competitions and product advertising. Bring us the ask - business@laundryguy.com
